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(ANSA) are 13.2 million Italians who have chosen for their online purchases in the last quarter, with an estimated of more than one billion Euros spent on a monthly basis during 2013. Among the eshopper, as many as 9 million buyers of fashion, an increase all imports of 14.5% compared to October 2012. This was revealed by a survey conducted by Human Highway all imports for Netcomm, the Italian Consortium of Electronic Commerce, presented today at the Digital Fashion in Milan. In the first eight months of 2013 - still reveals the survey - online purchases of apparel products generated transactions worth more than 25.5% over the same period of 2012 (according to data from the Carta). "By probing deeper into the behavior of someone who has experienced all imports both ways to buy online in fashion (web or mobile / app) of both traditional in-store all imports purchase - says Roberto Smooth, President of Netcomm - Italian Consortium of Electronic Commerce - we look that you prefer to buy on the net because the catalog is wider, for greater convenience and because you can always find what you are looking for. The traditional channel is still looking for assistance and customer service, a demonstration of how its integration multichannel fashion brands can find the true recipe to compete. Even the highest percentage of mobile purchases from this specific segment (18% of transactions compared to 10.0 in the other product categories) is strongly linked to the type of products and affected by flash sales. all imports " Of the 13 million Italians who buy passes all imports online, all imports 5.1 million all imports buyers are sporadic, 8.1 regulars, with three or more goods bought in the last three months. It is the latter driving the growth of ecommerce in Italy, generating 86% of the total value of transactions. (Reuters, October 15, 2013). all imports
Related Content All crazy about fashion: at the start of the new TV format, even for kids Smartphones and tablets are in step with fashion all imports Free wins on Facebook for number of interactions, Amazon all imports for new fans
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