Advertising Professionals know how to make good use of the specificity of human psychology, which i

Chocolate Lovelyn asks to view it Gallery Reading import photos
At the beginning of this hot summer on 5 July in Odmevi TV Slovenia in the introductory article to show reportage that should sober up food buyers. In the morning they went to the Slovenian markets and recorded import photos a convincing statement of vendors organic, integrated fruit and vegetables, import photos which are a (more expensive) offer ensure that all comes from domestic fields import photos ... The next morning they find those same vendors at wholesale markets in Trieste where to buy boxes of fruit and vegetables.
It is a pity only that the leader Slavko Bobovnik of documented import photos data is not pulled most obvious conclusion: namely that customers who are ready for alleged domestic and organic food to pay more, produce neither taste nor appearance are not able to be separated from normal. Only on the basis of an argument vendor has satisfied himself that such food is better than exactly the same, but without tags bio, eco, and the like.
The more humorous the real attitude of customers to organic food show magician Penn Jillette American and Teller in the sixth episode of the seventh season of their series Bullshit! . [I] sworn buyers of organic import photos food (in the world is the more common term organic) in the test offered by two items and asked them to identify which is organically grown. Of course, the average enakokrat missed a hit - which means that their decisions actually quite random. Even more hilarious footage in which believers organic diet with superlatives describing better the taste, odor, flavor, organic yields over conventional, and this is typically wrong. Even to the extreme when organic food lover to describe a pattern of bananas as obvious ecological and better than another - but actually experienced the same half of the bananas.
Advertising Professionals know how to make good use of the specificity of human psychology, which is otherwise known as the halo effect. American psychologist Smith and Engel are already in the sixties professionally measured the effect of the presentation of the car. Group of men are showing photos of new car models. The vast majority of the car, at which the beauty attributed to a more modern design, powerful import photos engine, better driving characteristics and a higher value than other technically equivalent model without a female escort. import photos When the researcher respondents confronted with the results, the majority still refused import photos to believe that the female character affect their assessment of the technical characteristics of the vehicle. [Ii]
The same works halo effect in organic food, which can be confirmed import photos with scientific articles. For example, researchers at Cornell University have 115 customers at the mall offered to test two samples of the same food, allegedly was one of organic origin and the other usual (in fact they were both organic) - and testers have a product that has been marked as organic, in the vast majority attributed to the improved taste, odor, flavor. [Iii]
Researchers at the University of Arkansas and Bologna import photos buyers are tested with exactly the same packaged chicken breast, but it was one labeled as organic. Regular buyers of organic produce were willing import photos to pay 103.5 percent more for meat labeled as organic and 244.3 percent more for a package bearing the USDA organic (official designation, awarded by the Department of Agriculture United States import photos government). [Iv]
Even more interesting results were researchers from the Universities of Naples and Newcastle: as in the previously import photos described experiment found that users prefer foods that are labeled as organically grown - a time of such crops were more popular ones with a higher price! [V] The work is therefore yet another peculiarity of human psychology import photos that advertisers import photos know well and exploited: because the more complex the product inevitably import photos more expensive than simpler because it requires more work, better materials, and the like, among consumers rather reinforce unfounded plant principles namely that the more expensive import photos product is better than the cheaper. import photos
Similar studies is still a lot. Supposedly better quality of organic food, which (as you say) detected by its users, it is entirely psychological effect, self-deception, which is triggered by just label claims import photos or dealer, and in fact has nothing to do with the actual taste, smell or appearance. In blind tests - where the examiner import photos does not know the objective of origin food - regularly import photos turns out that even the supposed import photos experts of organic food are not 'specify' no better than if they guess without an organoleptic test.
But is organic food better, however in some properties that can not be identified solely on the basis of appearance, smell or taste? Or at least more nutritious, contains more protein, import photos minerals or vitamins the human body necessary?
That such food has no nutritional advantages over classical, early notes kind of scientific articles. One of the more thorough reviews of published results, the researchers London School import photos of Health and Tropical Medici