Wednesday, October 16, 2013

David Cecchinato of Agcm, sanctioned the Federico Motta Editore for deceptive trade practice Good e

Seminar Chamber of Commerce: the protection of trademarks against counterfeiting - Adiconsum Verona Verona Adiconsum
The protection of trademarks against counterfeiting is the name of the seminar held in Verona Chamber of Commerce, Wednesday, Oct. 2. The purpose of the meeting was to provide an overview of the tools available to brand owners, in order to counter the phenomenon of counterfeiting. In the third quarter carnet de passage of 2013, the registration of trademarks in the Verona area grew by 9.5% over the same period of 2012. Since higher than the regional carnet de passage average, which stands at 3%.
"To reduce the risk of imitation - began the lawyer carnet de passage Gianluigi Sergi - it is necessary to characterize the brand, so that it can distinguish a product or service from all the others, facilitate its identification by the consumer and allow you to return these to an enterprise. " The lawyer explained why Sergi Agree record, carnet de passage highlighting the different carnet de passage protection that they can enjoy over non-registered trademarks, described what can be registered as a trademark (words, drawings, but also soil or forms of the product or its packaging), such requirements must a trademark to be registered and what features make it "strong" or "weak" and, therefore, more or less defensible. He then explained carnet de passage the various types of registration (national, EU and international) and the main means of protection surveillance service, extra-judicial actions and judicial carnet de passage actions.
Next, the lawyer Gianluigi Muscas, starting with practical examples of trade marks and / or subject of legal action, has deepened the argument carnet de passage concerning the various types of recordable brands (names, designs, letters or numbers, sounds, shapes or colors ), to meet the requirements (novelty, distinctiveness, legality) and the protection afforded by registration, with particular reference carnet de passage to the risk of confusion or association between identical or similar trademarks or registered trademarks for products or services which are not similar in order to take unfair advantage of the reputation of another brand. He finally explained the rights and restrictions conferred by the registration and the grounds for invalidity, revocation and partial invalidity of a trade mark.
"The brand - said Alessandro Bianchi, president of the Chamber of Commerce of Verona - is a key tool to protect the value of investments and intangible assets that make up the company. Unfortunately, in the planning stage of the brand they often overlook this aspect by focusing more on the aesthetic. Instead, the design of the brand is a strategy that should be studied theoretically in order to make absolutely identifier carnet de passage of your product or service and then easily defensible. "
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