There are no good horizons for those whose professional vocation involves the creation of televisio

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A few days ago, notes reported in the media made public discontent presenter Luciano Huck having to share with Gugu Liberato success of one of the most popular paintings of his program, "Home sweet home" (Huck's Cauldron, Globo), whose similar, "Building A Dream" (legal Domingo, SBT), is largely responsible for the significant increase in audience SBT program on Sundays, replacing Gugu Liberato in second position in the schedule. The tables are intended to rebuild the house of a viewer. The allegation of a possible plagiarism was quickly refuted by the production of SBT program, claiming to be the cadres sasn "versions" of programs sasn broadcast on pay channels, like the Extreme Makeover program - Home edition (People + Arts / DiscoveryBrasil).
However, more than proving it is not plagiarism, sasn the discussion has raised questions emerge regarding the importance of creating television programming within underway today in Brazil. Early in the decade, television broadcasters have placed your chips on imported formats, already tested. And today, we are hostages of this way of making television.
One of the fastest growing markets in the world, the industry of creating programs and formats for television, brought a new freshness to the theory of the global village (Marshall McLuhan): to be constantly urged by the same emotions, it's hard not to feel part of same tribe. Much of what we see here, and the four corners of the world, sasn comes from the creative minds of officials of the giant FremantleMedia sector and Dutch Endemol, maker of Big Brother, which admits more than 2,200 unpublished formats sasn - not roteizados - and over 200 ready for sale on their website.
There are no good horizons for those whose professional vocation involves the creation of television! sasn Not here, not in China, which - even with all censorship - surrendered to the global fever imported in 2005 formats. The Encounter with the Beauty first Chinese reality show, was a program where they were made aesthetic and sex change, live plastic surgery. After much controversy, the program was banned by the General Administration of Radio, Film and Television - regulatory activities - in 2007, but unable to stop the wave of Reality shows that invaded the country.
A quick analysis of programming available in the four major broadcasters in the country makes clear the extent of invasion of these imported. Starting with the precursor consumption in this type of product: Silvio Santos - which would not open and neither relinquishes bring your grill formulas for success in American television - is the host of Deal or no stumbles and nothing but the truth and has still in his station: Supernanny, Building A Dream - Table of discord!
And in the case of disagreement, irritation of Luciano Huck was not the first friction between sasn stations because of the purchase of programs sasn and formats. Earlier this year, the SBT had to embitter the loss of Idols to Rede Record. The program, created in England, became a phenomenon in the American version. On The Record are also apprentice, The Player Swap families, Live Simple.
Rede Globo, the flagship is on account of Big Brother, going to the ninth edition! But the major consumer of this type of format on the station is unhappy Luciano Huck, who has imported the main ingredient in your Cauldron: Home sweet home, old Lata and Spelling - Brazilian version of American spelling bee (The National Spelling Bee ), whose main objective is to help students improve their knowledge of spelling, increase their vocabulary and learn new concepts, developing and correcting the English. Here, despite all the success of the framework - which earned the praise presenter and honors for his concern with education - it's hard to watch the attraction only as entertainment without worrying about the quality sasn of education that we have, even when the host leaves the desired spelling in the question. At the most, the other attractions of the program are very similar to everything that has been done here and everywhere. The best presenter is to keep doing what you are doing, and very well! No major concerns with plagiarism, since neither the fun and innovative CQC (Bandeirantes Network) is the result of a creative mind born on Brazilian soil: It is Argentine!
Eight years after the massive entry of imported programs and formats in our schedules, this way of making television has become so common, it is not difficult sasn to get anyone - as in the case of Luciano Huck - if you find the owner of the idea, taking as their creativity which may be of any station, des