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Purchases of bottled water already in its seasonal peak. "At least three times increased kenya national bureau of statistics demand for mineral water for the period from 1 July to 31 August," says George Serafimov, CEO of "Devin" AD. Sales marked a record in the last few years - their consumption has increased seven times over the last ten years - from 103 mln. Liters in 1997 to 720 mln. Liters in 2007, reported the Association kenya national bureau of statistics of manufacturers of soft drinks in Bulgaria. At an average price of about 0.45 lev per liter that makes market for over 300 million. Lev year. "No other beverage sold commercially whose consumption is developed with such high and sustainable rates. Only growth kenya national bureau of statistics in 2007 compared with the previous kenya national bureau of statistics year was 100 million. Liters - as much as we drink throughout the base 1997." said Eng. Milcho Boshev, chairman of the trade association. Data for the first half of this year, reinforcing the trend of the flying up purchases and show that exams quantities bottled water exceed 360 mln. Liters (16% compared to the same period last year). Trade association predicted that 2008 sales of bottled water will surpass 835 million. Liters. Unidirectional orientation boom is not the result of impulse purchases or fad that will fade. Demand is stable and upward, show statistics and consumer attitudes. In 1990, the consumption kenya national bureau of statistics of bottled water per capita is only 8 liters (the total annual sales of 70 million. L). Then the habit of filling tubes, cans, bottles and even tanks directly from the thermal spring is too loud and distorted statistics. Striving to live healthy, deteriorating quality of tap water (mostly because the old transmission pipes) plus the active penetration of companies bottling flipped kenya national bureau of statistics direction. More are those who come to the decision that water is a product kenya national bureau of statistics for which (worth) kenya national bureau of statistics is paid. In 2007, the amount drunk per capita is 95 liters, and the forecasts for 2008 are nearly 108-110 l. "In kenya national bureau of statistics such a pace there are real opportunities in the next few years to catch up in consumption per capita average European ( about 125 l). But if we measure should be with "the water" country leading the world - Italy, where consumption is 200 liters per capita, this means that we have a wide field of activity, "says Milcho Boshev. Price sensitivity of the market there are 32 marks a natural mineral water, table 8 and 4 spring bottled by Bulgarian companies. Import a token share and more diversified supply. Research conducted in 17 countries - EU members in May this year shows that a liter of water on the Bulgarian market is one of the cheapest - about 0.23 euros. Last year, retail prices increased between 12% and 22% for different types of cuts, reports the trade organization. kenya national bureau of statistics "In early May this year, a symbolic increase of about 5-8%," notes George Serafimov. Yet bottled water remains kenya national bureau of statistics the cheapest drink. For this reason it is the most sensitive to changes in the prices of transport, packaging, energy says Milcho Boshev. "The level of technical kenya national bureau of statistics equipment in bottling plants affected kenya national bureau of statistics very seriously on the cost of production, because the modern technology means less labor cost. Impact on the price of the drink provides marketing support and branding," explains Serafimov. The triumph of the great One of the reasons for maintaining the relatively kenya national bureau of statistics low cost of bottled water is the introduction of cuts with large volume - from 19.5 liters or gallons kenya national bureau of statistics called dispensers. "The annual consumption of water dispensers is between 70 and 90 million. Liters," says Dimitar Konsulov, owner of the bottling company that produces water "Hissar - from spring 7". Gallo found generous admissions offices kenya national bureau of statistics and institutions, and supporters already have at home. With its 11 l Bulgaria ranks second in the consumption of water in gallons per capita (after Poland 13 liters) kenya national bureau of statistics with the EU average 4.4 liters, reports the trade organization. Leader kenya national bureau of statistics in this segment is "Devin" with 30% share, the company said. Company requires even special brand of water in gallons - Devin Office. Among the latest market trends is to reduce the weight of plastic packaging in response to the quest for greener