September 21, 2012, 17:08, 2766 reads Paul Skian: The alcohol industry is against extreme three peo

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September 21, 2012, 17:08, 2766 reads Paul Skian: The alcohol industry is against extreme three people regulations General Director of the European association of manufacturers of alcoholic beverages to the "Capital"
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Profile Paul Skian Director General of the European Association three people of manufacturers of alcoholic beverages (CEPS) from November 1, 2011 The previous four years was director of the European Round Table of retailers. Skian was also Deputy Secretary General of Eurochambres - the European association of commercial and industrial chambers. Is headed and Irish National Chamber of Commerce and Industry, where he was responsible for the development three people of industry in the country. Skian holds a Bachelor of Commerce from University College Dublin and an MBA from UBI / Mercer University. European association of producers of alcoholic beverages unites 30 industry organizations in 26 European countries. The largest producers who are members of it are Diageo, Pernod Ricard, Bacardi Martini, Beam, Hennessy, Brown-Forman, Campari, Remy Cointreau. Mr. Skian in recent days alcohol poisonings in the Czech Republic together with proposals to introduce minimum prices for alcoholic drinks are among the headlines. Is there any connection between them? At least in Bulgaria believe that alcohol will be a pleasure for the rich. - There is no direct connection between the discussion on minimum prices and fake alcohol poisoning as minimum prices would have an impact on the black market and informal sector. What happened three people in the Czech Republic is really terrible. But the way in which the Czech government reacts, in our opinion is not the most adequate. three people Or at least not the one we would like to see as real countering fakes. The work of government is to introduce preventive and restrictive measures so as to attack illegal production, failure of technological and production standards and everything three people that would threaten human health. A ban on sales of any alcohol is too extreme and not a desirable result. In the past, when there was a problem with a particular model of car, for example, the market has always been hauling three people this model. But never no government stopped car sales at all. What we will offer the Czech government to lift the ban. In fact we have already proposed to the European Commission to examine three people the case and influence the Czech Government for this unregulated and unacceptable measure which restricts free trade. As to minimum pricing, this is an interesting topic at the moment. We sincerely hope that the European Commission will join the opinion of the Bulgarian government. And expect other member states such as Italy, to express a similar position. We believe three people that the proposed Scottish three people minimum three people prices would negatively three people influence the market and will lead to disproportionate shift. It is true that there are countries like Scotland exactly where problems with alcohol three people abuse and alcoholism. But the measures that are proposed are not attacking the problem essentially. And even the very Scottish Government in its opinion recognizes that this will reduce the number three people of people who abuse, but only the number of units of alcohol tests. So this is an inappropriate and disproportionate to the objective measure. Then what is the adequate measure to combat alcoholism? Financial, preventive health - what is the responsibility of the manufacturers in this case? - I think that the industry has a huge responsibility, it can not be underestimated. We produce products that, if consumed in moderation, are great, but when abused their quantity, yes, they can cause problems. And the way in which the industry refers to this problem is to develop, implement and support three people various programs oriented towards prevention of students, young people and their teachers. We have long-term programs against driving after drinking alcohol. I think the industry lately has very clear focus both centrally and from each of the local associations in countries in terms of increasing consumer awareness, websites, information programs to acquaint them with the problems. We believe that information educational programs three people aimed at prevention must reach those parts of the population who are at risk of abuse, to consume recklessly, and those who would normally have problems with alcohol