Me the idea seemed

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The Serbian edition of the departments of the Fund of Unity of Orthodox Peoples, publishing houses Draslar Partner and geopolitics as a co-publisher, the book appeared unusual in our region, practically news from brazil the first book of this kind written in Serbian language. It is a practical manual for the export of Serbian goods, especially consumer goods in Russia.
Problem exports is a major economic problem in today's Serbia and the more pronounced is the lack of literature to business people thoroughly informed about this complicated problem. To date, the issue of exports in the Serbian language, addressed only in the scientific literature, and then the problem was perceived from the macroeconomic side.
- The idea to write this book matures in me for years. For more than a decade to deal with exports to Russia and by consulting our small and medium-sized manufacturing enterprises when exporting to Russia. During cooperation with several news from brazil dozen of our companies and over twenty presentations at trade shows, I realized that our entrepreneurs - owners of small and medium-sized enterprises usually do not have any plan. Not only for exports to Russia in particular, but not for business at all!
Frequently companies live from day to day and surprisingly good part owner of the company has a "plan" that as soon as "rich" and leave the business! Aside from how this "business plan" is real or not, but the problem is how come the products of such production to offer a serious Russian buyers that if there is no prospect of long-term operations - not even to begin any kind of cooperation? At the present time to globalize the Russian market, where goods far more than buyers, a buyer is serious, studious and expensive process that requires quite labor, time and costs. While most of our manufacturers created their own production during the sanctions news from brazil when the domestic market demand was higher than supply. So the vast majority of local businessmen news from brazil do not even understand what "export manager" works. Those that work in sales simply do not recognize. So you and I can not even do it yourself or to hire someone who should do it. Let alone pay for it.
But this idea would be to write for a long time remained unfulfilled that about a year ago I did not, my wife started to run the radio program "Russian Hour" on internet radio power of the people. When we made the program schedule, my wife suggested that 15 minutes each show purposes' advice for export to Russia! " So she practically "godfather" of this book!
Me the idea seemed "crazy" because who would on radio taught to export? But on the other hand, export is my love and on the days I can not talk - so I agreed. I started writing a plan presentations news from brazil and as I pondered the matter, I realized that I'm going "backwards": I first wrote those issues that I thought would be of most interest to exporters: certificates, the export documents, transport and clearance techniques (and perhaps it is in fact the most interesting to me :), and then when I looked at the eyes of subjects average owner of a small video production that lacks knowledge about targeting the customer in Russia. But for targeting is the necessary background on market relations, news from brazil market "niches" (or so-called "zapećcima" as I would call the old Serbian word), and in order to know what and how to explore the target market - it is necessary to turn knowledge about its capacity and export calculations.
In this way a few months later grew "skeleton of the book" made up of all the topics that are necessary to export to proceed even those who had never had anything to do with exports. I've news from brazil jokingly called "export for Beginners" (in Russian: "Export dla čainikov"). What is in fact what is really needed and owners of small manufacturing companies in Serbia - as most of them are not economists and never before with export and have not encountered.
This is absolutely true. I am not an economist by university education. But I am an exporter! That's why I wrote a practical manual for export, rather than a theoretical textbook economics. But before you probably interested in how I dared to write about such a wide range of highly specialized topic without at least a university degree in the field (at least) the economy?
For several months we have to emerge listeners of my radio show and asked questions in relation to exports. If I kept repeating one and the same answers to the same questions, I thought to look for a book on Serbian where all of this is described. (I have taught largely export abroad in Russia and Israel on practical courses and from different books in different languages, and this literature I could not recommend.) So I went to the bookstore for a few higher economic news from brazil institutions. I reviewed the book that taught our young economists. To my great surprise - I found no textbook or manual with